Qualitative & Quantitative Fieldwork
let DFR deliver what you are looking for
With our busy lives and the fact that we do countless tasks online these days…..its only natural that market research goes online too. Respondents from across the UK and infact across several countries can come together in an online space to discuss & give insight into any number of topics. It is cost effective and comfortable for all involved.
Discussion using online video calls
Since the pandemic hit, the majority of research has been taken online. We use a variety of platforms such as Zoom, MS Teams & Webex to facilitate both group and individual discussions. There are a few tricks we have learned along the way to help research done in this way to run smoothly and now find its our 'new normal' with some fantastic results....happy clients....and happy respondents!
A face to face focus group is irreplaceable. There is nothing like having people in one room and seeing their faces as they discuss the topic in question….it gives a very personal and honest look into the subject being discussed. Its usual for groups to be made up of 8 individuals but they can equally be in smaller groups of 4 or 5 which are often useful for research with young people or b2b projects.
Individual Depth Interviews
Often used for hard to reach respondents that may not all be able to make it to a discussion group.It also lets the respondent be completely open with the researcher as there are no other people to think about. IDI’s are often conducted over the phone as well as in person in the respondents home. Accompanied shops are IDI’s but within the shopping environment so the researcher can see at point of choice/sale how the consumer thinks.
Specialist List Recruitment
Some projects wouldn’t work without a customer list – this needs sensitive handling. With a focus on security and privacy, we specialise in securing and reassuring your clients customers to give the invaluable insight that can be obtained from these respondents. All list recruitment is handled in house.
Hall Tests and Quant interviewing
If you need a good snapshot of a market or product then we can efficiently talk to 100's of people very quickly using hall tests in cities around the UK or by interviewing in home, in the street or in stores.
The right venue is a key part of the success of a project. With attention to detail we source and book venues whether it be a viewing studio, hotel, test kitchen, host home, community hall or coffee shop.
From out of hours project management to hostess provision and organisation of video links we ensure you get what you need. With pre-checking, quality control and a field force that will react, we keep you fully updated and see your success as our success hence go the extra mile to get it done right. We can also provide if required: Data Processing, Data Analysis & reporting, Moderation