Qualitative & Quantitative Fieldwork
let DFR deliver what you are looking for
Testing Health & Beauty Products to bring real results to brands and consumers
Combining years of market research knowledge and a passion for the health and beauty industry. DFR now has a specialist arm that focuses entirely on Health & Beauty
With so many new products, a myriad of marketing, and paid influencers, how do we really know which products work the best or do what they say they will. We specialise in product testing to produce real results from real people. Working directly with brands, we can give fast and effective results.
Testing can be done in home, in a central location (hall test) or by online feedback.
We have a health and beauty panel and also use our wide reaching social media to ensure we reach a brand's target audience and get the most relevant feedback for each brand.
The results can lead to claim substantiation, further product development to give the consumer exactly what they want and competitor comparison data - a powerful tool for brands in a very crowded and competitive market.